The 904 area code covers nearly all of Northeast Florida, from the shores of Fernandina Beach to the historic sites of St. Augustine, and from the skyscrapers of Downtown Jacksonville to the ever-growing counties surrounding the Bold City. This year, local residents are encouraged to stay in the region for the holiday weekend and invite their loved ones to visit and enjoy all of their favorite local spots to eat, drink, shop and explore leading up to 904 Day.
904 Day has been celebrated as a grassroots movement for several years, with Northeast Florida residents, organizations and companies alike showing their support by tagging posts with #904Day on September 4. In 2021, a collective effort to amplify the concept was launched by representatives from WJCT Public Media, Downtown Vision, Inc., the JAX Chamber, Visit Jacksonville, the First Coast Hispanic Chamber of Commerce and Wingard. Additional partners who have committed to 904 Day since then include Build Up Downtown, the Downtown Investment Authority, the Jax Daily Record and 904 Happy Hour.
Get ready to experience the ultimate 904 Day celebration aboard the historic USS Orleck! Join us from 5:00 PM to 9:30 PM for an evening filled with music, food, drinks, and fun under the stars. The night kicks off with a Navy Pier Silent Disco from 6:00 PM to 9:00 PM. Then, cap off the evening with a spectacular fireworks display at 9:04 PM, lighting up the sky over the water.
Downtown Council will host a private #904Day VIP event at ArtWalk in James Weldon Johnson Park on 904 Day. A separate bar will be set up within the private area specifically for DTC Members. Registration includes 2 drink tickets, ArtWalk entertainment and networking with the coolest council!
Celebr
Downtown Vision invites you to bring your family, friends and coworkers for a self-guided tour of Downtown’s Northbank core on the first Wednesday of every month, rain or shine. Explore James Weldon Johnson Park, and all the businesses and public art in between.
The FREE EVENT on the riverfront features live music & DJ’s, food trucks + restaurants, adult beverages & refreshments @ the Fountain Bar, games, vendors and more all happening from 6:00 - 9:30 pm!
Sporting JAX is excited to welcome fans to their front office for a 904 Day event! Supporters can meet our staff, along with other fans. Season ticket depositors will have access to a signing day photo op where they "sign a contract" with the club. Complimentary food and beverage options will be provided.
Celebrate 904 Day with the NE Florida Sierra Club by taking an urban hike in Historic Durkeeville. Walk through history in Jacksonville’s Northwest side to better understand the connections between social justice, environmental preservation, economic well-being for all.
When: Wednesday, Sept. 4
Time: 6 p.m.
Location: 8 Independent Dr., near the exit ramp from the Main Street Bridge and Newnan Street
Join the City of Jacksonville, United Way of Northeast Florida and JEA on 904 Day for the unveiling of Downtown’s latest mural by local artists Christopher Clark and Tatiana Kitchen. This Unity Mural, commissioned as part of MLK Week of Service, symbolizes the importance of unity and understanding following the racially motivated shooting in New Town.
Miller Electric Center Pro Shop, 9:04 a.m.
Fans can purchase a limited-edition 89 Los Originals Jaguars-branded shirt and meet the designer behind the label, Carlos Foster. Foster is a native of Jacksonville’s Historic Eastside and his brand specializes in “urban vintage” clothing, inspired by the Golden Era of Hip-Hop, just in time for the Jaguars’ 30thanniversary season. This will be the first merchandise drop for the collaboration, “Since ’95: A Premium Collection for the Premium Fan.” Carlos and his son, Carlos Foster, Jr., were also featured in the 2024 season release video, which provides a nod to the 1995 inaugural season.
Downtown Vision invites you to bring your family, friends and coworkers for a self-guided tour of Downtown’s Northbank core on the first Wednesday of every month, rain or shine. Explore James Weldon Johnson Park, and all the businesses and public art in between.
The FREE EVENT on the riverfront features live music & DJ’s, food trucks + restaurants, adult beverages & refreshments @ the Fountain Bar, games, vendors and more all happening from 6:00 - 9:30 pm!
Sporting JAX is excited to welcome fans to their front office for a 904 Day event! Supporters can meet our staff, along with other fans. Season ticket depositors will have access to a signing day photo op where they "sign a contract" with the club. Complimentary food and beverage options will be provided.
Celebrate 904 Day with the NE Florida Sierra Club by taking an urban hike in Historic Durkeeville. Walk through history in Jacksonville’s Northwest side to better understand the connections between social justice, environmental preservation, economic well-being for all.
When: Wednesday, Sept. 4
Time: 6 p.m.
Location: 8 Independent Dr., near the exit ramp from the Main Street Bridge and Newnan Street
Join the City of Jacksonville, United Way of Northeast Florida and JEA on 904 Day for the unveiling of Downtown’s latest mural by local artists Christopher Clark and Tatiana Kitchen. This Unity Mural, commissioned as part of MLK Week of Service, symbolizes the importance of unity and understanding following the racially motivated shooting in New Town.
Miller Electric Center Pro Shop, 9:04 a.m.
Fans can purchase a limited-edition 89 Los Originals Jaguars-branded shirt and meet the designer behind the label, Carlos Foster. Foster is a native of Jacksonville’s Historic Eastside and his brand specializes in “urban vintage” clothing, inspired by the Golden Era of Hip-Hop, just in time for the Jaguars’ 30thanniversary season. This will be the first merchandise drop for the collaboration, “Since ’95: A Premium Collection for the Premium Fan.” Carlos and his son, Carlos Foster, Jr., were also featured in the 2024 season release video, which provides a nod to the 1995 inaugural season.
For everyone celebrating 904 Day from Clay County, check out the activities, concerts and sales throughout their local businesses.
