a special day celebrating the 904
The 904 area code covers nearly all of Northeast Florida, from the shores of Fernandina Beach to the historic sites of St. Augustine, and from the skyscrapers of Downtown Jacksonville to the ever-growing counties surrounding the Bold City. This year, local residents are encouraged to stay in the region for the holiday weekend and invite their loved ones to visit and enjoy all of their favorite local spots to eat, drink, shop and explore leading up to 904 Day.
904 Day has been celebrated as a grassroots movement for several years, with Northeast Florida residents, organizations and companies alike showing their support by tagging posts with #904Day on September 4. In 2021, a collective effort to amplify the concept was launched by representatives from WJCT Public Media, Downtown Vision, Inc., the JAX Chamber, Visit Jacksonville, the First Coast Hispanic Chamber of Commerce and Wingard. Additional partners who have committed to 904 Day since then include Build Up Downtown, the Downtown Investment Authority, the Jax Daily Record and 904 Happy Hour.